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Cardinals, Budweiser launch season-long tribute to legendary broadcaster Mike Shannon

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(Source: St. Louis Cardinals)

The St. Louis Cardinals announced on March 18 a season-long campaign to honor radio broadcaster Mike Shannon, who celebrates his 50th and final season in the broadcast booth in 2021. 

Shannon joined the team’s radio broadcast in 1972 after nine seasons playing for the Cardinals and one year serving in the organization’s front office. 

He is scheduled to call approximately 50 Cardinals home games this season.

“Mike Shannon has served as the voice of the Cardinals on the radio for generations of Cardinals fans and few announcers in the history of baseball have equaled his longevity in the booth,” Cardinals President Bill DeWitt III said. “As he begins his final season behind the microphone, we are honored to congratulate him on his remarkable career and join with all of Cardinal Nation to express our appreciation for what he has meant to baseball in St. Louis.”

The campaign, presented by Budweiser, will feature former Cardinals players and other celebrities congratulating Shannon and sharing their own personal stories of the Cardinals Hall of Famer via recorded tributes that will become part of the in-game entertainment at Busch Stadium throughout the season. Shannon’s own memories of his career in baseball and his discussions with former teammates, players and broadcasters will also be featured on Cardinals radio broadcasts.

“Budweiser is proud to honor Mike Shannon’s historic career this baseball season,” said Kody Babb, director of Budweiser Sports. “As a longtime partner with the St. Louis Cardinals, we look forward to hearing Mike in the booth and celebrating his many legendary moments throughout the year.”

A Mike Shannon bobblehead promotional giveaway for fans attending a Cardinals home game later this season is also planned. 

Cases of Shannon memorabilia from his playing and broadcasting career will be on display inside of Cardinals Nation Restaurant, and a dedicated website for fans to re-live Shannon’s most famous calls and highlights at will be launched at cardinals.com/shannon50.

Shannon – a key player on the Cardinals World Series championship teams in 1964 and 1967 along with the pennant-winning club in 1968 – joined Jack Buck in the broadcast booth in 1972. 

He is only the 14th announcer in baseball history to serve as long as 50 years in the booth and only the sixth announcer to log at least 50 years with one team. Shannon’s tenure with the Cardinals is the fourth-longest active tenure among Major League Baseball announcers behind Jamie Jarrín (Dodgers, 1959), Denny Matthews (Royals, 1969) and Bob Uecker (Brewers, 1971).

Part of the Cardinals announcing team for three World Series championship seasons and four other pennant-winning campaigns, Shannon, a St. Louis native, has earned numerous honors for his contributions to the Cardinals, both on the field and behind the microphone. 

As part of the Cardinals’ television broadcasts, he received a local sports Emmy award for sports broadcasting in 1985. He was inducted into the Missouri Sports Hall of Fame in 1999 and was named Missouri Sportscaster of the Year in 2002, 2003 and 2014 by the National Sportscasters and Sportswriters Association. 

Shannon was inducted into the Cardinals Hall of Fame as part of the inaugural induction class in 2014 and was named a finalist for the Ford C. Frick Award in 2014 and 2020.

Fans are encouraged to visit cardinals.com/shannon50 throughout the season to celebrate Shannon’s outstanding career.

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