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Flower Power: St. Peters florist gives away flowers to ‘spread love’

Katie Hackmann [Source: Rouge Events and Design official website]

One florist in St. Charles County decided to help individuals amidst the evolving news of COVID-19 stop and smell the roses. Literally.

Following the rescheduling of two weddings, florist Katie Hackmann of Rouge Events and Design in St. Peters suddenly had a surplus of flowers.

“Honestly, by the time the cancellations occurred, the flowers had already shipped,” Hackmann told Mid Rivers Newsmagazine. “We were going to have them anyway.”

Instead of charging people for the flowers or throwing the buds away, Hackmann had an idea.

“I wanted the flowers to be put to good use,” Hackmann said.

She made a post on social media saying, “We want to spread love in time of need so we would like to offer to make arrangements for people, if you feel like you need a pick me up or know someone, just send me a DM.”

That’s exactly what people did.

On the morning of Friday, March 20, Hackmann planned to deliver about 30 floral arrangements – which included blooms like roses and baby’s breath alongside various types of greenery – for free. Some of those deliveries were scheduled for the guests of a bride who had to postpone her wedding.

By 8 p.m. the same day, all the available arrangements had been claimed.

“It went pretty fast,” Hackmann said. “We had all the arrangements done on Friday that we were going to deliver, and then we did a couple more on Saturday morning before we headed out.”

On March 21, after four hours of deliveries, a total of 74 arrangements were delivered to their new homes. According to Hackmann, about 50 of those were deliveries to individuals in the St. Charles County area. The remaining were comprised of pick-ups or surprise drop-offs for unsuspecting individuals.

“A lot of people were interested [in the arrangements],” Hackmann said. “One story that just melted my heart was one when one woman wanted to give the flowers for a friend of hers that had lost her husband last October, and she was self-isolating. There were a lot of other individuals who said they were self-isolating too.

“To me, there was never any doubt about what we’d do with the flowers,” Hackmann said. “I didn’t even think about it.”

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