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Passing the torch: Fritz’s continues a sweet tradition

By: DeAnne LeBlanc


What started out as a fun venture to bring frozen custard to north St. Louis County turned into a successful family business that has spanned nearly 40 years. Now, Terry and Debbie Fritz are ready to hand over the reigns to their sons, Adam and Bryan, who have worked in different capacities for the business over the years.

With over 30 flavors of perfectly crafted frozen custard, Fritz’s Frozen Custard stays a local favorite and the Fritz family believes it’s because they truly love what they do.

“We are proud that we have developed a family business, but now our sons have chosen to do this,” Debbie said. “To see Bryan and Adam come back and say that not only do they want to work in the business, but they want to make sure it continues, is so rewarding.”

Bryan, general manager of the O’Fallon location, has absorbed his parents work ethic and love for the family business.

“Growing up you don’t realize all the lessons and experiences you are taking in,” he said. “Every day, I was soaking in something new.”

Adam, who has been the night manager since 2010, is excited about the transition.

“My major focus it to see Fritz’s stay right on par with where it is, so it doesn’t even seem like there is a transition taking place while Bryan and I get our feet wet in this ownership role,” Adam said.

In addition to a new mobile friendly website, Fritz’s now has a social media presence on Facebook, Instagram and Twitter, as well as new registers.

“We wanted to bring updated technology to the business but it’s important for us to maintain the fundamentals that my parents have set and that starts with customer service and a quality product. Those two things are the foundation of what makes Fritz’s, and that will never change,” Bryan  said.

Adam added, “At this time, with places using automated ordering machines, that personal touch of customer service is getting lost, and I love that we provide that.”

The menu also was revamped and has some new additions, including summer toppings. During the Blues’ playoff run, Fritz’s introduced a blue raspberry concrete called Blues Crete – the dish was a sweet way to welcome the Stanley Cup to St. Louis.

A perennial favorite is the Nutty Buddy – a peanut butter and hot fudge masterpiece studded with waffle cone pieces. A few recently added flavors like lime and passionfruit should entice fruit enthusiasts, and the Fudge Brownie Supreme will satisfy the most discerning chocolate connoisseur. Adam’s pick is the Strawberry Blonde, vanilla custard with strawberries and marshmallows. But the crowd favorite is the Clown Car, a scoop of custard with sprinkles and chocolate chip cookie dough bites on top.

Loaded with peanut butter and hot fudge, Fritz’s Nutty Buddy is a fan favorite with good reason.

Fritz’s isn’t just an outdoor frozen custard stand, it also does bulk orders for weddings, birthday parties and other big events. In fact, Fritz’s can do orders as small as 50 or as many as thousands. With every bulk order, the custard remains all hand dipped, just like it is in the store.

Fritz’s’ mini-cretes and drummies are sold at Hollywood Casino in Maryland Heights, so you can have your custard and win big, too.

“The best thing about Fritz’s is from my first childhood memories – and that’s the experience people have when they come here,” Bryan said. “I hear people say they came here as a child and now their kids and grandkids come and they are making memories together. That makes quite an impact on our family.

“This goes well beyond handing a dessert out the window. We are, and always have been, family- and customer-oriented. Something we like to say is, ‘Our family looks forward to serving your family.’ And we really do.”

Fritz’s Frozen Custard 2453 State Hwy. K • O’Fallon • (636) 379-2799 • fritzsfrozencustard.com Hours: 11:30 a.m.-11 p.m., Sunday; 11:30 a.m.-11 p.m., Friday & Saturday
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