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E-message boards approved in LSL

Lake Saint Louis now will allow some full-color electronic message boards and signs in certain commercial areas.

The city’s Board of Aldermen approved a bill at its Jan. 19 meeting allowing the signs in areas zoned Highway Commercial or in planned development districts with highway commercial areas. Those areas include Hwy. N, the Shoppes at Hawke Ridge, and Technology Drive.

Steve Schertel, the city’s community development director, said the bill limits the brightness and size of signs.

“In Lake Saint Louis, they [the signs] cannot flash, they can’t scroll, they can’t roll. It’s just got to be one picture that fades in and out and it can’t be more than 30 seconds,” Schertel said.

The signs also cannot be larger than 32 square feet and cannot be located within 250 feet of residential property.

The ordinance stopped short of allowing flashing, bright or large electronic signs or message boards. The use of video is prohibited as well as images that swirl, explode, flash, grow, melt or scroll up and down. The signs also are limited to permanent, ground-mounted or monument signs.

The board voted 5-0 in favor of the bill with Alderman Jason Law [District 3] absent.

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