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Smashburger’s custom creations keep customers coming back for more

A Sin City Burger with a side of Smash Fries makes for a devilishly delicious dinner or lunch.

A Sin City Burger with a side of Smash Fries makes for a devilishly delicious dinner or lunch.

Have you ever watched a hamburger cook on a grill?

All those succulent juices drip off and fizzle away, and much of the meat’s flavor goes with them. Not so at Smashburger.

The secret is all in the smash, according to St. Louis Smashburger franchise owner Dave Schweitzer.

Cooks at Smashburger use a special tool, fittingly called the Smasher, which mashes the patty into shape and traps all those delicious juices and flavors in the beef, where it belongs. Smashing the patty is just the first step in a long line of procedures that guarantee quality – and a terrifically tasty burger.

In addition to strategic compression, the burgers are made with 100 percent Certified Angus Beef® – a brand of beef so good its name is a byword for quality. Plus, patrons can explore any number of named or custom-built hamburgers.

One of the best-sellers is the St. Louis Burger, which is only served locally. Taking inspiration from the St. Louis region, this confection features an Angus Beef patty topped with provel cheese, garlic-grilled mushrooms, grilled onions and sweet bell peppers on a delightful pretzel bun.

That choice is good any time, but Smashburger’s menu also changes with the season, and  new and exciting options are constantly being added.

Currently, the hot new burger is the Sin City Burger, and like the town it’s named for, it’s a decadent compilation of guilty pleasures and stunning sensation. Applewood smoked bacon, melted American cheese, grilled and haystack onions and a fried egg are stacked atop an Angus Beef patty, then covered with Smash Sauce and crammed inside an egg bun. These seasonal flavors give customers a new “sin” to explore.

“We are consistently trying to bring in new sandwiches,” Schweitzer said.

Customers in a creative mood can choose from the “build your own” menu and build over 1,000 combinations of meat, bun and toppings. Want a burger with pepper jack cheese, fried onion rings, BBQ sauce and pretzel bun? Or a burger on a spicy chipotle bun with aged Swiss cheese, ranch sauce and smoked bacon? Build one! Choice is a Smashburger customer’s best friend.

But don’t think hamburgers are the only item on the Smashburger menu. They’re not. It also boasts a large variety of grilled and fried chicken breast sandwiches and a delicious selection of salads and black bean burgers.

“I’m trying to eat healthier myself, so I get our chicken breast sandwich with the multi-grain bun,” Schweitzer said.

Plus, the list of fries and sides is almost as diverse as the burger selection.

Customers can get classic French fries or be adventurous with spicy buffalo fries, sweet potato fries or the signature Smash Fries, which are tossed in Italian olive oil, rosemary and garlic. Other options include veggie frites, haystack onions and fried pickles.

Of course, the appropriate way to round out a meal featuring a hamburger and fries is with a frosty milkshake, and at Smashburger, those icy confections are made with the real deal – Häagen-Dazs ice cream.

As Schweitzer said, “I don’t know if there’s anything better than that.”

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