Joy Wojczyk always has had a passion for baking culinary treats.
After creating wedding and cupcake cakes for friends and family, she took her passion to the next level and opened her own shop – Cupcake Amore.
Nestled off Hwy. K, Cupcake Amore offers a plethora of flavors from which to choose. Customers can tantalize their taste buds with Oreo Truffle, which features chocolate cake, an Oreo truffle filling and a vanilla buttercream frosting, or Salted Caramel, which combines mocha cake with a salted caramel filling and is frosted with a salted caramel buttercream. Other flavors include Turtle, Peanut Butter Cup, Chocolate Chip, Eiffel Tower, Velvet Rouge, Raspberry Cheesecake and Crème de la Crème.
For those customers on special diets, Cupcake Amore also offers gluten-free, egg-free and vegan cupcakes.
While the everyday cupcakes are enough to keep customers returning for more, Wojczyk also likes to give each season a special kick – and her customers even more reasons to fall in love. Summer flavors include S’mores, Maple Bacon (who doesn’t love bacon?), Cotton Candy (because it wouldn’t be summer without it), Apple Pie and Banana Cream Pie.
“We do pie flavors in July, because you’re thinking picnics around that time – Fourth of July picnics and stuff like that,” Wojczyk said.
What makes Cupcake Amore cupcakes taste so good is the love Wojczyk puts into each and every treat. Her cake is her own recipe perfected over time, and her icing is made in-house. Let’s be honest – the test of a really good cupcake is the icing and Wojczyk’s icing takes the cake. It’s smooth and creamy, big on flavor and not too sweet. Simple perfection is found in buttercream, which is often infused with additional flavors that enhance the moist, flavor-filled cakes.
“I try always to make something better,” Wojczyk said. “So, some of the cupcake flavors have evolved over the last two years, because I’ve found a better way or tastier way.”
In addition to the wide variety of flavors – both in icing and cakes – Wojczyk welcomes her customers to a storefront that boasts a European café feel. The intimate area features pink and black wallpaper, black chairs and tables and incorporates many Parisian elements throughout the space.
“I just wanted (the shop) to be a place where (customers) would like to stay and hang out … girlfriends coming in, moms bringing their daughters, dads bringing their daughters, and so on,” Wojczyk said.
If sitting and relaxing isn’t enough, customers can rent the café and party rooms for wedding showers, bridal showers and other fun events. Wojczyk also hosts birthday parties for children of all ages. Attendees are treated to games, entertainment and different themed decorations such as “Big Hero Six,” “Frozen” and Disney princesses. During parties, guests decorate two cupcakes – one for eating at the party and one for taking home.
Open for less than two years, Cupcake Amore has been well-received by its customers and the O’Fallon community.
“Weekly, we get feedback from customers saying that they have driven somewhere else for cupcakes and that ours are better, that they like our icing better,” Wojczyk said.
But for Wojczyk, the accolades for her cupcakes aren’t what make the hard work worthwhile. For her, it’s about giving back to the community and building relationships with her customers.
“Making people smile,” she said, “is the the biggest benefit right now.”